Charlotte-Mecklenburg Schools tweets 'Good morning!' and students respond by hating on CMS

Why it's actually a good sign that kids are responding to even the most inane tweet


I have never had this conversation before:

ME: Good morning!


Maybe that's why I, as a follower of mild-mannered conversational decorum, found it mildly amusing to see the response Charlotte-Mecklenburg Schools got yesterday merely by tweeting a tweet that's barely worth tweeting at all (NOTE: If you're a kid, or if salty language makes you blush then, gosh, stop reading):

Let's see where things go from here:

Well then! To be honest, at least two people replied cheerfully, while another student alerted CMS to a potential lockdown at her school. The district seems to have a chin-up response to all of this:

Anecdotally, CMS seems to have stepped up their Twitter game recently, not only tweeting out messages from the district but also responding to student questions and problems and butting into school-related conversations, like:


I sent @CharMeckSchools a direct message Monday afternoon, asking them for a little more information on who's running the account. They replied by declining to provide details, because personifying the account "takes away from students feeling that the district is responding." I get that. Once you break the fourth wall and realize you're talking to an intern, your conversation carries a lot less weight. And the fact that students are talking with CMS at all about anything shows, at some level, that they're paying attention. Those haters might very well come back tomorrow with a legitimate problem, tweet it, and know that someone at the district is listening.

This all plays into a relatively hot Twitter trend: Faceless brands responding like humans, saying weird young'un things like "bae" and "fleek." It occasionally turns into Internet kabuki theater, like last year when the Carolina Panthers responded to an NFL tweet claiming that the 49ers' Colin Kaepernick was the only quarterback who played like Superman:

Just down the road in Spartanburg, the folks behind Denny's Twitter account are taking stuff like that exponentially further. It'd be kinda funny if a regular person said something like this, but then you step back, and realize that OMG DENNY'S IS RIFFING ON THE CHEAT CODE THAT GIVES YOU 30 LIVES IN CONTRA:

Some people see this sort of thing as innovative, others, not so much.

Twitter is a weird animal. It doesn't drive anywhere near the same traffic that Facebook does. And tweets are like live TV: There are a lot of them floating by, and if you're not watching at that exact moment, you miss out. Twitter's value lies in its intimacy (and its ability to embed tweets, which allows them to spread beyond Twitter and allows people like me to more easily make a point). It's possible to have a conversation on Twitter with nearly anyone: A celebrity, a politician, or a school district, even one that occasionally decides not to cancel school even when you think it should:


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Dispatches in Inanity from Jeremy Markovich

The thinly veiled musings of some guy who makes TV news, writes for Charlotte magazine and used to guide whitewater rafts here in town. Hiding behind a guise of wordiness and talkitude, wrapped in seaweed and tendered for your reading pleasure, it's writing contained only by bandwidth and a lack of free time.

About Jeremy Markovich

Jeremy Markovich writes Way Out, the back page column for Charlotte magazine. He is also a producer with NBC Charlotte. Follow him on Google+, and on Twitter at @deftlyinane.

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