Proud Pour: Sip Wine and Save the Oysters


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PETER TAYLOR

DO GOOD SIMPLY BY DRINKING. For each bottle of Massachusetts-based Proud Pour wine sold, the company donates enough money to add 100 oysters back into coastal waters through the North Carolina Coastal Federation. The company’s pinot noir benefits native bees; each bottle sold here covers the cost of planting 90 square feet of wildflowers in North Carolina. “There’s so much critical work that’s going on for the environment, and we want to support all of it,” Proud Pour co-CEO Brian Thurber says. Find the wines at RockSalt, Clean Catch Fish Market, Rooster’s, Namastay at Y2 Yoga, and Assorted Table Wine Shoppe

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