Black is the New Color of Summer

Local marketing company launches fashion campaign highlighting Charlotte creatives in their best black ensembles.


Kristen Shearon of HavokDesigns shows off her shades of black.

Katherine Kirchner

With the Queen’s Cup Steeplechase last weekend and the Wells Fargo Championship this week, vibrant-colored clothes and summer patterns have been in full effect. Lilly Pulitzer, check. Vineyard Vines, check. Gingham and seersucker, double check. But what if pink isn’t your signature color?

Black Wednesday Social Co., a local boutique marketing company founded by Corri Smith, launches a fashion campaign today that will exclusively feature the color black and show how it can be an appropriate fashion choice in any season and for any occasion.

The campaign, a 13-week series titled “13 Shades of Black,” features local fashion designers, stylists, and artists wearing all black outfits they styled themselves that reflect their personal style regardless of month and temperature. 

“If you’ve met me, you know I wear black every day,” says Smith, via email. “For the 13 Shades of Black series, I was personally intrigued to see how those selected would style themselves.”

Local fashion photographer Katherine Kirchner took the photos for the campaign.  Over the next 13 weeks, on Wednesday, each of the selected “fashion influencers” will be revealed over the Black Wednesday Social Co. social media pages and the company’s blog.  

Don’t be afraid to break fashion rules when it comes to wearing black as the months get warmer. Let stylish Charlotteans Caleb Clark of Enemy to Fashion, Kristen Shearon of HavokDesigns, and today's featured influencer, Holly Burgess of Beautiful Idiot Clothing give you inspiration.   


Edit ModuleShow Tags

More »Related Stories

Inside University City’s Identity Crisis

Can the light rail extension spur the development of a college town?

This Weekend's Agenda: 25+ Events (March 14-March 20)

Arts, food, beer, and social events

Streaming Films, TV Shows Shot in Charlotte: March 2018

How HackathonCLT Hopes To Boost Charlotte’s Tech Rep

More than 1,000 ‘hackers’ will compete next week for prize money by crunching data to find ways to ease Charlotte’s divide between rich and poor.
Edit ModuleShow Tags
Edit ModuleShow Tags


Edit ModuleShow Tags
Edit ModuleShow Tags

More >> Partner Content

Sign Up for our E-Newsletters

Stay in-the-know on restaurant openings, things to do and all things Charlotte through our handy e-newsletters. SIGN UP HERE

Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags