Shopping Guide

In 1995, Diamonds Direct was founded on a strategy that included setting the standard of quality, excellence, value, selection and education within the industry. As a direct diamond importer from our Israeli based cutting facility, we offer one of the largest selections of GIA and EGL certified diamonds in the southeast. Our selection of loose diamonds are complimented by an extensive collection of designer engagement ring settings, wedding bands, diamond fashion jewelry, as well as beautiful sapphire, ruby, emerald, and pearl jewelry. Regardless if you are looking for a one carat solitaire or a five carat fancy yellow diamond, the most prominent jeweler in North Carolina is Diamonds Direct.

We offer one of the largest selections of independently certified loose and mounted diamonds in the Southeast, complimented by an incredible collection of engagement rings and the finest designer names in jewelry today. And The Diamonds Direct SouthPark Guarantee are unbeatable. Come visit us today.