Midwood Smokehouse To Open Second Location
Popular Plaza Midwood barbecue spot eyes March opening in south Charlotte
Midwood Smokehouse will open a second location near Ballantyne, the Charlotte Business Journal reported today.
The popular Plaza Midwood barbecue spot, which specializes in everything from brisket to ribs to chopped pork to bacon-wrapped jalapenos, regularly has 30- to 45-minute waits on weekends, giving owner Frank Scibelli more than enough confidence that Charlotte could support a second version.
Scibelli is no stranger to expansion. His Bad Daddy's Burger Bar grew from a spot on a corner in Dilworth and now has nine locations, including two in Colorado. His restaurant group, FS Food Group, also owns Mama Ricotta's and Paco's Taco Bar and Tequila.
Scibelli hopes the new location will help Midwood's catering business expand. The smoker at the Central Avenue spot burns with hickory wood all day, but still the restaurant has trouble keeping up with orders on some nights. The beloved burnt ends often sell out first. Last fall, the smoker and the meat were featured in a nearly 30-second spot that aired during a Panthers' Sunday Night Football game on NBC. Scibelli says the brief promo led to a significant increase in traffic. "We had a few people come all the way from Detroit," Scibelli told Charlotte magazine last month.
The Business Journal's story says that the new Midwood will be located in the 5,400-square-foot space formerly occupied by Sticky Fingers at 12410 Johnston Road. Plans are to open in March.