T-Shirt Time at Gone Ape

Charlotte natives bring self-expression to shirt making

Two years ago, twenty-something Charlotte natives O’Neill Palmer and Michael Dickerson took stock of their own statement-making styles and decided to start a business venture together. Merchandising for others wasn’t a good fit in a struggling economy, but starting their own t-shirt line, with the help of local manufacturers, quickly proved to be a formula for success. The business moniker they chose, Gone Ape, is apropos considering the vibrant hues and emphatic messages featured in the duo’s designs, such as the bold, peace symbol-infused “Peace, Love and Gone Ape” shirt. “We are big believers in non-violence,” says Palmer. “We try to bring a message across in each of our designs.” Gone Ape carries men’s and women’s t-shirts, tanks, and sweatshirts priced from $15-$45. Women’s dresses are $15. All are available for purchase at thegreatgoneape.com. Hats and children’s t-shirts are on the way.


1. Green (men’s) “I Listen to Vinyl,” $20
2. White (men’s) “Caged Zebra,” $20
3. Pink (women’s) “Lines of Love,” $20

Categories: Shopping Feature, Style