Celebrity Style: Gwyneth Paltrow Launches GOOP

Gwyneth Paltrow of movie star, Estee Lauder, and Coldplay-wife fame seems to be all over the place lately. Last week she was on Oprah demonstrating her workouts with fitness instructor Tracy Anderson and on Sunday night you could find her on PBS on her culinary show with Chef Mario Batali, Spain…On the Road Again.

Now, on top of everything else, it seems she has launched a lifestyle website, GOOP.

We’re intrigued. There’s not much on the site yet beyond an essay by Paltrow and upcoming sections titled Make, Go, Get, Do, Be, and See. But, it looks like it might be good. And, if it gets us any closer to understanding what it takes to look like this, then we’re all over it.