The night before the Panthers’ home game against Washington in Week 11, the Redskins fan club gathered at Whisky River in the EpiCentre. At 7:07 p.m., Washington’s social media team tweeted a video of the scene, “Carolina is #Redskins country. #HTTR.” At 7:54 p.m., Carolina’s social media team replied: “Good luck with getting a trademark on that.” With that eight-word shot at the controversy surrounding Washington’s nickname, @Panthers went from an account we Charlotteans loved to the account heard ’round the league. News outlets from Sports Illustrated to ESPN ran stories on that single tweet. The next day, the Panthers won 44-16. And by the end of the year, the team’s Twitter feed had more than 1.3 million followers, fourth-most in the NFL.