NASCAR Hall of Fame

The Avenue | Ritz Carlton Hotel | TradeMark | EpiCentre | Bechtler Museum of Modern Art | Catalyst | Duke Energy Center | Harvey B. Gantt Center for African American Arts and Culture | NASCAR Hall of Fame

NASCAR Hall of Fame
Stonewall and Brevard streets

Unveiled in 2005, the hall’s initial design by Pei Cobb Freed & Partners in New York had a dramatic hook: a metal ribbon that flowed and twisted around the oval building, mimicking the look and feel of stock car racing’s great theater: the track.

Then the addition of the twenty-story NASCAR Plaza office tower blunted the impact. And the under-construction addition on Brevard containing a ballroom for the convention center seems surprisingly large -- and it interrupts the ribbon.

Still, the building has pizzazz. The power of the stainless-steel ribbon brings a gasp. At night it will be marked by running lights of different colors. Think of the mother ship in Close Encounters come to Earth on the edge of downtown.