The Avenue | Ritz Carlton Hotel | TradeMark | EpiCentre | Bechtler Museum of Modern Art | Catalyst | Duke Energy Center | Harvey B. Gantt Center for African American Arts and Culture | NASCAR Hall of Fame
West Trade Street between Poplar and Mint streets
The whole idea of a tall building is to soar, to rise like a rocket, and to scrape the sky. This building does that—but with a twist. Instead of a shaft rising from the ground, the twenty-eight-story condo has a horizontal base with a curving tower rising above.
You experience a tall building two ways, at the street and on the skyline. Designed by David Furman Architecture/Axiom, TradeMark has a strong entrance, a stone-trimmed restaurant, and a sculpture on the sidewalk drawing the eye upward. The metal projections at the top of the building mark it on the skyline. And rather than hanging from the frame, balconies are flush with the glass wall, animating the façade with a play of solid and void.