What’s Happening: Anya Hindmarch for Target

Target’s latest designer collection features the new line of bags by British fashion accessories designer Anya Hindmarch. And this one collection you won’t find still hanging on Target’s discount racks months after it hits shelves (ahem, Richard Chai).

With chic bags reflective of the designer’s fashion forward style—you probably know her best from her “I’m not a plastic bag” collection from 2007—these are bags everyone wants. And, at prices like $45 (for the bag above), everyone can have them. (A nice change from Hindmarch’s bags that typically retail for between $300 and $1,600.)

The only problem? After they went on sale on her Website last Wednesday they were sold out in under 2 minutes. Now, they’ve gone on sale at Target and Target.com, but don’t expect them to be easy to find—we’re having flashbacks of a search across three states we did last year to track down one of Target’s clutches by Devi Kroell.

Our advice? Buy it online today and cross your fingers it will arrive soon. The collection is in stores until December 26th.