What’s Happening: Ralph Lauren Technology

Ralph Lauren has been on the forefront of shopping technology since the company created interactive, touch-screen windows on many of their stores—adding a whole new meaning to the term “window shopping.”

Now, Ralph’s back at it and has just made life a little easier for tech-savvy fashionistas like yourself. Today, magazines will be hitting stands with barcode-like symbols in the corner of Ralph Lauren ads. So, you like that sweater the model is wearing? Pull out your camera phone, scan it, send it, and voila—the newest addition to your fall wardrobe has just been purchased!

For more info check out Ralph Lauren or, if retail therapy just doesn’t feel the same when it’s done on the phone, we suggest heading over to the Ralph Lauren at SouthPark mall.